A community by Youniquely Branded
The region's first strategic community for African women building careers and businesses across the UAE and GCC.
We're glad you're here.
Welcome to Rooted
"Because accelerating you shouldn't have to happen alone."
What we are
Rooted is the region's first economic empowerment platform dedicated to connecting African women in diaspora through meaningful relationships, strategic conversations, shared opportunities, and practical support for personal and professional growth.
Who it's for
Whether you're building a business, advancing your career, or expanding your network, you've found a space where collaboration is valued over competition, and growth is a shared commitment.
We build with women, not just for them.
Who It's For
Rooted is for you if
You're building far from home.
You need a network that understands your specific reality, not one that asks you to translate yourself first.
You're delivering results.
The recognition hasn't caught up yet. You need a room where your work is seen for exactly what it is.
You're ready to be intentional.
You want the infrastructure: relationships, accountability, opportunity to match your ambition.
You're done with generic rooms.
You want strategic peer relationships with women doing comparable work, in a context that actually fits.
What You Gain
Inside Rooted
The Foundation
Community
A space where your ambition, your background, and your voice are an asset — not a qualifier you have to explain before you can contribute.
Networking
Strategic connections with women building across the Gulf, the continent, and the diaspora.
Mentorship
Direct guidance from women who have navigated the same rooms you are entering.
Opportunities
Curated career, business, and collaboration opportunities surfaced within the community.
Events
In-person and virtual gatherings that build real relationships and open real doors.
Support
Accountability partners and peer feedback from women invested in your growth.
Upcoming
Events
In partnership with Rooted by YB
Built Different
For Women. By Women.
A live gathering for women building something in Dubai. Come to be seen, to be honest, and to remember why you started. No keynotes, no panels — just real conversations with women who understand the specific weight of what you are carrying.
Join us as we build Rooted. Much more is coming.
The foundation is laid. The community is forming. Get in now and help shape what this becomes.