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Hi, I’m Joan, and I’m here to guide you on an exciting journey to discover your YOUnique brand. Together, we’ll uncover your strengths, craft your authentic identity, and equip you with the confidence to lead and make an unforgettable impact.
My journey spans over a decade of managing businesses and global brands across 28 countries. From partnering with multinational corporations to supporting women-led rural businesses in Kenya, I’ve dedicated my career to fostering sustainable growth and empowering others. But behind the professional accolades, I often struggled with my identity. The pressure of wearing so many hats left me questioning who I truly was. Through intentional reflection and leaning into my core values, I discovered that authenticity is my superpower. Now, I help women like you navigate similar challenges—so you can embrace your unique identity and lead impactful, fulfilling lives.
My mission is simple yet profound:
To empower women to build personal brands that are profitable, impactful, and true to who they are. Whether you’re navigating a career transition, stepping into leadership, or seeking clarity in your identity, I’m here to guide you every step of the way. Together, we’ll create a personal brand that amplifies your voice and transforms your life.
When I’m not coaching or training, you’ll likely find me:
These moments keep me grounded and remind me of the joy of living authentically.
I had the pleasure of working alongside Joan while managing the Braun brand at Procter & Gamble, on the Design and Gulf delivery business.
Joan is a remarkable branding expert with a deep understanding of diverse consumer needs, having worked across 20+ countries. Her ability to navigate different consumer combinations allowed us to successfully grow our market presence and the business.
One of Joan’s standout qualities is her genuine empathy for people—she always prioritizes the consumer in her strategies. She was instrumental in bringing our team together and fostering a collaborative environment. I still remember how she was the first to welcome me into the office and consistently offered her support during my onboarding and beyond.
Joan’s caring nature and relentless drive not only helped refine our brand but also motivated everyone around her to reach their potential. Her personal qualities and brand building expertise undoubtably make her the right person for anyone looking to grow their personal brand.
Having worked with Joan Kinuthia in a few projects ,i would describe her as one of those rare breed of leaders who combines genuine intellect, an ability to transform lives .She is highly competent , ambitious and immensely dedicated.Overall Joan is an enthusiastic and energetic individual to work with. Her passion for self-development is infectious and encourages others to strive for continuous improvement along with her.
I admire Joan’s zeal, passion and eye on detail whenever she is working on an project. She has strong leadership and communication skills which in my opinion are very important skill sets for one to hold. A few words to describe her professionally: strong work ethic, honest, dependable, highly responsible, strategic & critical thinker, great leader & team player.
I had the pleasure of consulting with Joan under the umbrella of Youniquely Branded and the experience was nothing short of exceptional. She offers a well-curated branding toolkit and business setup manual that are incredibly insightful and practical.
What stood out most was how thoughtfully the materials are designed—she breaks down complex branding concepts into clear, digestible elements, making it easy even for a novice to grasp. The templates she provides are extremely helpful in guiding the process, and I walked away with a wealth of knowledge and tangible tools that empowered me to confidently set up my own venture.
Beyond her structured approach, she’s also incredibly generous with her network—offering connections to vendors, experts, and service providers that add tremendous value to the branding journey. I would highly recommend Youniquely Branded to any entrepreneur or business looking to build a strong, authentic brand foundation.
I had the privilege of working with Joan Mwende Kinus through YouniquelyBranded , and it was nothing short of transformational. The clarity I gained about my personal brand was invaluable—helping me understand not just what I offer, but how to communicate it authentically and confidently.
What stood out even more was the sense of community. Being surrounded by like-minded individuals, all committed to growing and showing up fully, created a powerful support system. I left the program feeling equipped, seen, and inspired.
I highly recommend YouniquelyBranded to anyone ready to uncover and own their unique voice in the world.
A personal branding company to help women leaders elevate their influence, income and impact through purposeful personal branding that aligns with who you are and the legacy you are creating
